Overview
Institute of Marketing and Advertising (Instituto de Mercadotecnia y Publicidad, IMP) is a private higher-education institute in Mexico City, founded in 1963. It describes itself as the first institution in Latin America to graduate leaders in communication, and its degree programs are recognized by Mexico’s Secretaría de Educación Pública (SEP).
Programs
IMP offers bachelor’s degrees including Advertising Design (Licenciatura en Diseño Publicitario), Marketing (Licenciatura en Mercadotecnia) and Advertising (Licenciatura en Publicidad). The institute is based in the Colonia Roma area of Cuauhtémoc, Mexico City.